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TW4 is a subsidiary of Time Inc., the largest magazine publisher in the world. They offer a truly comprehensive range of fulfilment bureau services, including e-commerce data processing, payment processing, customer care, reporting, logistics and distribution.
Following a successful promotional campaign in 2007, TW4 asked the team at The Studio back to create a new identity for their range of b2b marketing communications. Focussed on developing a strong visual message to promote the activities of the company to a broad range of clients, from the smallest publishing company to the largest online shopping providers, a powerful corporate language would need to communicate security, stability and industry knowledge.
Working with TW4’s corporate identity, a powerful creative was developed utilising and intersecting coloured ribbons to demonstrate the strength and breathe of services the company offers. Using the call to action ‘Together we are stronger’ at the visual focal point in the merging of the ribbons, the message delivered was one of team work and approachability between TW4 and its clients, with TW4 offering an unsurpassed range of fulfilment solutions for a clients product or publication. The new identity has been applied to exhibition branding and marketing literature, and will soon be used to redevelop TW4’s online presence.
In a tough market place it is important that the message delivered to potential new clients gives a feeling of confidence and stability, this was achieved by the removal of all the unnecessary details, such as images of a warehouse, or processing room and focussing on the key messages.
Background on The Studio
Based in Greenwich, with an International client base, The Studio is a boutique design agency specialising in events branding and marketing, luxury brand marketing and toy product design. With a team of talented designers, copywriters, photographers and illustrators it is their mission to positively influence the consumer, whoever they may be from a 3 year old to a 103 year old.
Background on TW4
TW4's heritage as a division of Time Inc has given them solid foundations from which they have developed a package of well-proven fulfilment services that they now provide to clients with customers in over 150 countries.
Contact details:
TW4 fulfilment services. Vida Gebouw, Kabelweg 73, 1014 BA Amsterdam, The Netherlands
Tel. +31 (0)20 4874 100
www.tw4.com© The Studio - London 2008