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The Studio has been appointed after a three-way pitch to create the visual identity for KBB (Kitchens Bathrooms & Bedrooms) the largest trade event in this arena in the UK.
The Interiors Marketing team wanted to have an eye-catching campaign-able idea to attract exhibitors and visitors alike to the event, which is to be held at the NEC in March 2008. KBB features both Expotile and HPE shows to further attract a wider audience of builders, architects, independent and multiple retailers. It was The Studio's challenge was to communicate this in one message, making it flexible enough to work across the three focus areas. The Studio presented an idea that captured the sleek lines of product ranges and put KBB at the heart of the industry by creating a strapline "at the centre innovation and installation".
Commenting on the concept - Christian Gould, Head of Design at The Studio, said "this project was extremely challenging - we managed to create a concept that conveyed the message that this show will meet the needs of a diverse range of visitors, showcasing everything from designer collections through to engineering and installation systems".
The concept is to be applied to a wide range of marketing communications including advertising, visitor guides, website and direct marketing in a scalable format from electronic newsletter headers to large format graphics.
Michelle Gahan, Senior Marketing Manager of CMP Information said that the reason she chose The Studio was because "they had a freshness of approach that was exactly what we were looking for, a concept that is timeless and a underlying brand message that positions KBB as a leading event".
Background on The Studio
Based in Greenwich, with an International client base, The Studio is a boutique design agency with years of experience in event branding for conferences, exhibitions and award ceremonies. The Studio's team have individual specialist design and management skills to support the entire marketing strategy necessary to run successful events from start to finish, the pre sales branding and collateral through to call for entries and winners brochures. Using only the best suppliers, The Studio have developed a truly world class offer for their clients.
Background on CMP Information
CMP Information is the b2b communications division of United Business Media plc. Operating internationally, CMPi provides creative professional media solutions to around 20 industry sectors, its products, including magazines, exhibitions, conferences, awards, information products and websites, are targeted at business professionals across a range of markets, these include Construction & Architecture, Commercial Property, Licensed Trade, Travel, Agriculture and Ingredients.
CMPi has over 1,000 employees in the UK, US, Asia, Europe, India and South America.
Contact details:
Michelle Gahan, CMP Information 020 7921 8152
Samantha Fisher, CMP Information 020 7921 8089
Sally Smith The Studio 020 8853 8531
© The Studio - London 2008