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The Association of Publishing Agencies (APA) aim to promote the visibility and raise awareness of the customer magazine publishing industry and represent approximately 90 per cent of the industry. The APA acts as a source of industry information for members, clients, potential clients and journalists and promotes awareness of the effectiveness of customer magazines as a marketing medium.
The Studio has created a brand for APA’s three key areas of information. APA Ask, is a bespoke service for publishing clients, offering a consultancy service by the APA as to how to develop a customer magazine and with whom. APA Insight, is the umbrella for all research projects undertaken by or on behalf of APA. Finally, APA Digital, specifically promotes online publishing. We were careful that they all related to the existing APA corporate identity and allowed flexibility to expand these identities across new sectors as APA develops and grows. They work for use on both print and web media and are designed to give an unlimited flexibility. Since the initial 3 designs we have created quickly and cost-effectively three further identities – APA Events, APA Green and APA World.
“The design is clean, with good structure. The branding produced fits well with our overall identity and is being incorporated into our new website and directory.” Julia Hutchinson, Director
Background on The Studio
Based in Greenwich, with an International client base, The Studio is a boutique design agency specialising in events branding and marketing, luxury brand marketing and toy product design. With a team of talented designers, copywriters, photographers and illustrators it is their mission to positively influence the consumer, whoever they may be from a 3 year old to a 103 year old.
Background on APA
The APA are the representative body for member agencies who produce editorial content for clients, to ensure the continuing success of the customer publishing industry.
Contact details:
Association of Publishing Agencies (APA). Registered Address: Queens House, 3rd Floor, 55/56 Lincoln's Inn Fields, London WC2A 3LJ T: 020 7404 4166
Sally Smith The Studio 020 8853 8531
© The Studio - London 2008