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The Studio was charged with taking on the entirety of the creative branding for the APA Effectiveness Awards 2008. The event really was to be something out of the ordinary and the The Studios task was to include print solutions as well as designing the AV awards presentation.
‘The Effective Editorialisation of the Brand’ was to be the key message throughout the body of design work for the awards, and it was the concept of keying into the ‘Brand’ that initially led the creative team. ‘We re-examined the media that was to be used at the event, stepped back, and re-approached each item as an individual branding excercise, as a consumer would understand it’ explained Jonathan Haste, Senior Designer at The Studio. The development led to the use of special printing effects on a great deal of the collateral, as well as the introduction of an ‘APA Effectiveness’ tag, which was attached to each printed piece. This ingenious item added the brand significance to the campaign that the creative team was looking for.
“This year we wanted our message to really hit home, and thanks to The Studio the creative surpassed our expectations with a strong, clear message that really worked.” Julia Hutchison, Director
To view a portion of the APA Awards AV: click here
Background on The Studio
Based in Greenwich, with an International client base, The Studio is a boutique design agency specialising in events branding and marketing, luxury brand marketing and toy product design. With a team of talented designers, copywriters, photographers and illustrators it is their mission to positively influence the consumer, whoever they may be from a 3 year old to a 103 year old.
Background on APA
The APA are the representative body for member agencies who produce editorial content for clients, to ensure the continuing success of the customer publishing industry.
Contact details:
Association of Publishing Agencies (APA). Registered Address: Queens House, 3rd Floor, 55/56 Lincoln's Inn Fields, London WC2A 3LJ T: 020 7404 4166 W: www.apa.co.uk
Sally Smith The Studio 020 8853 8531
© The Studio - London 2008