Press Release - 25 February 2008

TW4 is a subsidiary of Time Inc., the largest magazine publisher in the world. They offer a truly comprehensive range of fulfilment bureau services, including e-commerce data processing, payment processing, customer care, reporting, logistics and distribution.

They asked the team at The Studio to create a new identity for them along with a strong message to promote the activities of the company in a way that would appeal to a broad range of clients from the smallest publishing company to the largest online shopping providers.

The Studio came up with the 'Perfectly Packaged' strapline and designs that could be applied to all of TW4's marketing material and in particular to their exhibition stand to attract visitors to the stand and deliver the message that TW4 offers the perfect solution to all of their possible fulfilment needs. The new identity was also applied to an advance email marketing campaigns for the shows and on marketing literature as well.

Launched at Publishing Expo in February, the new stand and literature was installed to attract the passing visitors and exhibitors with great effect.

Arvid Jayal, business development director at TW4 said "We are delighted with the fresh and exciting new look that The Studio have created for TW4, they have done us proud. Their innovative and creative approach to our promotional needs has been excellent and we look forward to building on this in the months ahead."

background on The Studio
Based in Greenwich, with an International client base, The Studio is a boutique design agency specialising in the creation of products and packaging for the Toy market. With a team of talented designers, copywriters, photographers and illustrators it is their mission to positively influence the consumer, whoever they may be from a 3 year old to a 103 year old.

background on TW4
TW4 offers a comprehensive range of services that include data handling, payment processing, call centre operation, logistics and distribution, support services and business. TW4 has over 40 years of outstanding experience, and is a division of Time Warner.

contact details
Arvid Jayal TW4 +31 20 4874 334
Sally Smith The Studio 020 8853 8531