The Studio - London : Discipline - Web Design and Development : CMP one

		portfolio by client BPIF CMP One CMP Working Buildings De Beers DPA Focus Group Halsall International Harvey Nichols i2 Group Jill Dando Institute of Crime Science Mattel PLS PPA portfolio by discipline Brand Identity Consumer Communications Corporate Communications Corporate Identity Direct Mail Exhibitions and Events Packaging Artwork Toy Design and Development Web Design and Development portfolio by sector luxury brands media + publishing professional services toy industry

CMP

	CASE STUDY
	bright people CMP Information is the b2b communications division of United Business Media plc. Operating internationally, CMPi provides creative professional media solutions to around 20 industry sectors, its products, including magazines, exhibitions, conferences, awards, information products and websites. The brief called for a strong identity and message to be created to promote the activities of the portfolio across their product range in the fire, security, facilities management and health & safety markets..
	illuminating ideas The Studio designed 'The Power of One' strapline to attract visitors and exhibitors to the CMPi stand and deliver the message that CMPi is the leading media provider across these sectors. The new group identity has been translated onto a web page www.cmpi.biz/one, to act as a portal for all users of Protection and Management portfolio, again reinforcing the message that CMPi is the leader in this arena.
	brilliant results Launched at 'Security Essen' on 10 October, the new stand and literature was installed to attract the passing visitors and exhibitors with great effect. Remarking on the work that The Studio created, John Wallace said “I liked The Studio's creative yet pragmatic approach to our brief, their ideas were well thought through and I'm convinced the results will have a dramatic impact on our marketing drive.”