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Conference & Awards : Kitchens, Bedrooms & Bathrooms
| CASE STUDY | |
 | bright people The CMPi Interiors Marketing team asked The Studio to create an eye-catching campaign to attract exhibitors and visitors alike to the KBB (Kitchens, bedrooms and bathrooms) event incorporating Expotile and the Heating and Plumbing Event (HPE). The Studios challenge was to market these three events through one strong and unifying brand that would work across a range of collateral and appeal to a sophisticated, cultured and confident business audience. |
 | illuminating ideas We created a brand that captured the sleek styles and lines of the product ranges on show at the exhibition. Using the strap line 'at the centre of innovation and installation', the concept clearly placed KBB, HPE and Expotile at the heart of the industries that they represent, demonstrating that the show will meet the needs of a diverse range of visitors, showcasing everything from designer collections through to engineering and installation systems. Our designs worked across a range of marketing communications including advertising, visitor guides, website, large format graphics at the event itself and direct marketing. |
 | brilliant results "The Studio had a freshness of approach that was exactly what we were looking for, a concept that is timeless and an underlying brand message that positions KBB as a leading event. " Michelle, Senior Marketing Manager of CMP Information |
© The Studio - London 2008