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Corporate & Consumer Communications : EIA Standard Newsletter
| CASE STUDY | |
 | bright people The EIA is the representative body for the events industry and is focused on promoting the industry to its target audience of the press, clients, agencies/media planners, government and academia. Its mission is to place live events at the heart of modern marketing and to grow the medium's market share. Our brief was to create an updated and eye-catching design for EIA's new flagship quarterly magazine - a significant part of their marketing campaign. |
 | illuminating ideas We created a design for the eia standard that offered a fresh, distinctive and unique approach to communicating essential news and information to both their members and target audience. A new colour palette along with a modern typeface gave a presence that is contemporary, engaging and friendly; essential attributes for the EIA to convey. |
 | brilliant results "It is beautifully designed, really well laid out and well written. It is, without doubt, the best issue of the standard we have ever produced. I strongly believe that good design and presentation is one of the essential keys to business success and the redesigned eia magazine does us proud. " Austen Hawkins, AEC Director |
© The Studio - London 2008